The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition

The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition Review

The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition Feature

• ISBN13: 9780470547816
• Condition: New
• Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition Overview

For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.

The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition Specifications

A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices

The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work.

This new second edition paperback keeps you up-to-date on the latest trends.

• New case studies and current examples are included to illustrate the very latest in marketing and PR trends.
• Completely updated to reflect the latest marketing and PR techniques using social media sites such as Twitter, Facebook, and YouTube
• Includes a step-by-step action plan for harnessing the power of the Internet to communicate directly with buyers, increase sales, and raise online visibility
• David Meerman Scott is a renowned online marketing strategist, keynote speaker and the author of World Wide Rave, from Wiley

The New Rules of Marketing and PR, Second Edition gives you all the information you need to craft powerful and effective marketing messages and get them to the right people at the right moment-at a fraction of the price of a traditional marketing campaign.

Social Media Marketing Top Seven
Amazon-exclusive content from author David Meerman Scott

Establishing a social media marketing strategy and creating effective Web content that is indexed by search engines is critical for any business. When people are looking for answers to problems, they go online first!

People and organizations that participate in social media (creating YouTube videos, participating on sites like LinkedIn, Facebook, and Twitter, starting a blog and the like) become part of a vibrant online community and show that market that they are worthy of doing business with.

Unlike non-targeted, in-your-face, interruption-based advertising, social media is content that people actually want to see. How cool is that? Rather than forcing you to convince people to pay attention to your products and services by dreaming up messages and ad campaigns, search engines deliver interested buyers right to your company’s virtual doorstep. This is a marketer’s dream-come-true.

However, most marketers don’t know how to harness this exciting form of marketing. Their most common mistake is to spend way too much time talking about your company’s products and services and worrying too much about being “on message.” In addition, many companies are fearful of jumping into the social media waters because it seems scary to put yourself out there.

Top Seven Ways to Get the Most Out of Social Networking Sites:
1. Target a specific audience. Create a page that reaches an audience that is important to your organization. It is usually better to reach a small niche market than try to go large.

2. Be a thought leader. Provide valuable and interesting information that people want to check out. It is better to show your expertise in a market or at solving a buyer’s problems than to blather on about your product.

3. Create lots of links. Link to your own sites and blog, and those of others in your industry and network. Everybody loves links—it makes the Web what it is. You should certainly link to your own stuff from a social networking site (like your blog), but also link to other people’s sites and content in your own market.

4. Encourage people to contact you. Make it easy for people to reach you online, and be sure to follow up personally on your fan mail.

5. Participate. Create groups and participate in online discussions. Become an online leader and organizer.

6. Make it easy to find you. Tag your page and add your page into the subject directories. Encourage others to bookmark your page with del.icio.us and DIGG.

7. Experiment. These sites are great because you can try new things. If it isn’t working, tweak it. Or abandon the effort and try something new. There is no such thing as an expert in social networking—we’re all learning as we go!

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Managing The Professional Service Firm

Managing The Professional Service Firm Review

Managing The Professional Service Firm Feature

• ISBN13: 9780684834313
• Condition: New
• Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

Managing The Professional Service Firm Overview

For the first time in paperback, international expert and consultant David Maister offers a brilliant and accessible guide to every management issue at play in professional firms.

Professional firms differ from other business enterprises in two distinct ways: first, they provide highly customized services and thus cannot apply many of the management principles developed for product-based industries. Second, professional services are highly personalized, involving the skills of individuals. Such firms must therefore compete not only for clients but also for talented professionals.

Drawing on more than ten years of research and consulting to these unique and creative companies, David Maister explores issues ranging from marketing and business development to multinational strategies, human resources policies to profit improvement, strategic planning to effective leadership. While these issues can be complex. Maister simplifies them by recognizing that "every professional service firm in the world, regardless of size, specific profession, or country of operation, has the same mission statement: outstanding service to clients, satisfying careers for its people, and financial success for its owners."

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Spook: Science Tackles the Afterlife

Spook: Science Tackles the Afterlife Review

Spook: Science Tackles the Afterlife Overview

“What happens when we die? Does the light just go out and that’s that - the million-year nap? Or will some part of my personality, my me-ness persist? What will that feel like? What will I do all day? Is there a place to plug in my laptop?” In an attempt to find out, Mary Roach brings her tireless curiosity to bear on an array of contemporary and historical soul-searchers: scientists, schemers, engineers, mediums, all trying to prove (or disprove) that life goes on after we die. She begins the journey in rural India with a reincarnation researcher and ends up in a University of Virginia operating room where cardiologists have installed equipment near the ceiling to study out-of-body near-death experiences. Along the way, she enrolls in an English medium school, gets electromagnetically haunted at a university in Ontario, and visits a Duke University professor with a plan to weigh the consciousness of a leech. Her historical wanderings unearth soul-seeking philosophers who rummaged through cadavers and calves’ heads, a North Carolina lawsuit that established legal precedence for ghosts, and the last surviving sample of “ectoplasm” in a Cambridge University archive.

Spook: Science Tackles the Afterlife Specifications

If author Mary Roach was a college professor, she'd have a zero drop-out rate. That's because when Roach tackles a subject--like the posthumous human body in her previous bestseller, Stiff: The Curious Lives of Human Cadavers, or the soul in the winning Spook: Science Tackles the Afterlife--she charges forth with such zeal, humor, and ingenuity that her students (er, readers) feel like they're witnessing the most interesting thing on Earth. Who the heck would skip that? As Roach informs us in her introduction, "This is a book for people who would like very much to believe in a soul and in an afterlife for it to hang around in, but who have trouble accepting these things on faith. It's a giggly, random, utterly earthbound assault on our most ponderous unanswered question." Talk about truth in advertising. With that, Roach grabs us by the wrist and hauls butt to India, England, and various points in between in search of human spiritual ephemera, consulting an earnest bunch of scientists, mystics, psychics, and kooks along the way. It's a heck of a journey and Roach, with one eyebrow mischievously cocked, is a fantastically entertaining tour guide, at once respectful and hilarious, dubious yet probing. And brother, does she bring the facts. Indeed, Spook's myriad footnotes are nearly as riveting as the principal text. To wit: "In reality, an X-ray of the head could not show the brain, because the skull blocks the rays. What appeared to be an X-ray of the folds and convolutions of a human brain inside a skull--an image circulated widely in 1896--was in fact an X-ray of artfully arranged cat intestines." Or this: "Medical treatises were eminently more readable in Sanctorius's day. Medicina statica delved fearlessly into subjects of unprecedented medical eccentricity: 'Cucumbers, how prejudicial,' and the tantalizing 'Leaping, its consequences.' There's even a full-page, near-infomercial-quality plug for something called the Flesh-Brush." While rigid students of theology might take exception to Roach's conclusions (namely, we're just a bag of bones killing time before donning a soil blanket) it's hard to imagine anyone not enjoying this impressively researched and immensely readable book. And since, as Roach suggests, each of us has only one go-round, we might as well waste downtime with something thoroughly fun. --Kim Hughes

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The Art of Strategy: A Game Theorist's Guide to Success in Business and Life

The Art of Strategy: A Game Theorist's Guide to Success in Business and Life Review

The Art of Strategy: A Game Theorist's Guide to Success in Business and Life Feature

• ISBN13: 9780393337174
• Condition: New
• Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

The Art of Strategy: A Game Theorist's Guide to Success in Business and Life Overview

“I am hard pressed to think of another book that can match the combination of practical insights and reading enjoyment.”—Steven Levitt

Game theory means rigorous strategic thinking. It’s the art of anticipating your opponent’s next moves, knowing full well that your rival is trying to do the same thing to you. Though parts of game theory involve simple common sense, much is counterintuitive, and it can only be mastered by developing a new way of seeing the world. Using a diverse array of rich case studies—from pop culture, TV, movies, sports, politics, and history—the authors show how nearly every business and personal interaction has a game-theory component to it. Mastering game theory will make you more successful in business and life, and this lively book is the key to that mastery.

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Emotional Intelligence 2.0

Emotional Intelligence 2.0 Review

Emotional Intelligence 2.0 Feature

• ISBN13: 9780974320625
• Condition: New
• Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

Emotional Intelligence 2.0 Overview

FOREWORD BY PATRICK LENCIONI, BESTSELLING AUTHOR OF THE FIVE DYSFUNCTIONS OF A TEAM.

Emotional Intelligence 2.0 is a book with a single purpose—increasing your EQ. Here’s what people are saying about it:

“Emotional Intelligence 2.0 succinctly explains how to deal with emotions creatively and employ our intelligence in a beneficial way.”
—THE DALAI LAMA

“A fast read with compelling anecdotes and good context in which to understand and improve.”
—NEWSWEEK

“Gives abundant, practical findings and insights with emphasis on how to develop EQ.”
—STEPHEN R. COVEY

“This book can drastically change the way you think about success…read it twice.”
—PATRICK LENCIONI

In today's fast-paced world of competitive workplaces and turbulent economic conditions, each of us is searching for effective tools that can help us to manage, adapt, and strike out ahead of the pack.

By now, emotional intelligence (EQ) needs little introduction—it’s no secret that EQ is critical to your success. But knowing what EQ is and knowing how to use it to improve your life are two very different things.

Emotional Intelligence 2.0 delivers a step-by-step program for increasing your EQ via four, core EQ skills that enable you to achieve your fullest potential:

1) Self-Awareness
2) Self-Management
3) Social Awareness
4) Relationship Management

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Sweet Anger

Sweet Anger Review

Sweet Anger Overview

Television newscaster Kari Wynne blamed her shattered life on one man - D.A. Hunter McKee. He hadn't directly caused her husband's death, but he had destroyed his reputation. Still, the desire that exploded every time they met was almost overwhelming. Now, Kari will begin a desperate search for the truth about her husband's mysterious death...and about the man she wants to hate who somehow awakens within her the kind of passion she has never known before.

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Today We Are Rich: Harnessing the Power of Total Confidence

Today We Are Rich: Harnessing the Power of Total Confidence Review

Today We Are Rich: Harnessing the Power of Total Confidence Feature

• ISBN13: 9781414339115
• Condition: New
• Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

Today We Are Rich: Harnessing the Power of Total Confidence Overview

Are you confident in yourself or is negativity holding you back?
Do you have the faith and endurance to weather any obstacle life throws at you?
Are you inspiring loved ones as much as they inspire you?

Today We Are Rich has the answers and will show you how to be rich in positivity and gratitude. You'll learn what Tim learned from his grandmother: confidence comes from within you, from your loved ones, and from your spirituality, allowing you to rise above any of life's challenges.

In Today We Are Rich, you'll join Tim on his journey as he weaves together heartwarming tales of hardship and triumph with fundamental lessons of building confidence. Tim details his own challenges and the struggles of those close to him, turning them into parables on the endurance and power of the human spirit. Not only will you be moved by his stories, you'll learn the steps you need to take to overcome any obstacle and persevere, even in the face of today's always-on media and internet society.

Through the wisdom and stories of his grandmother, Tim will teach you seven principles of confidence his grandmother lived by even in the face of personal tragedy and economic turmoil, including the Great Depression.

1. Feed Your Mind Good Stuff: learn how to identify and filter out the negativity that surrounds us
2. Move The Conversation Forward: learn to break free from the negative thought cycle and communicate positivity and confidence
3. Exercise Your Gratitude Muscle: learn to practice thankfulness to build a positive outlook
4. Give To Be Rich: learn how generosity of self can combat feelings of inadequacy
5. Prepare Your Self: learn how to fully commit yourself to your goals and be ready for anything
6. Balance Your Confidence: learn to temper your self-confidence by trusting in others and believing in something greater than yourself
7. Promise Made, Promise Kept: learn the value of integrity by being accountable for your promises

As you accompany Tim through his growing pains and successes, you'll learn and feel your way through building the confidence you need turn your life around and truly be Rich.

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Today We Are Rich is the long awaited prequel to Tim's groundbreaking international best-seller, Love Is The Killer App: How To Win Business & Influence Friends. Heavily influenced by the classic works of Napoleon Hill, Dale Carnegie, and Dr. Norman Vincent Peale, Tim has updated their timeless teachings to fit our digital age.

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