Monday, April 25, 2011

The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition

The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition Review





The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition Feature


  • ISBN13: 9780470547816
  • Condition: New
  • Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed



The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition Overview


For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.


The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition Specifications


A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices

The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work.

This new second edition paperback keeps you up-to-date on the latest trends.

  • New case studies and current examples are included to illustrate the very latest in marketing and PR trends.
  • Completely updated to reflect the latest marketing and PR techniques using social media sites such as Twitter, Facebook, and YouTube
  • Includes a step-by-step action plan for harnessing the power of the Internet to communicate directly with buyers, increase sales, and raise online visibility
  • David Meerman Scott is a renowned online marketing strategist, keynote speaker and the author of World Wide Rave, from Wiley

The New Rules of Marketing and PR, Second Edition gives you all the information you need to craft powerful and effective marketing messages and get them to the right people at the right moment-at a fraction of the price of a traditional marketing campaign.

Social Media Marketing Top Seven
Amazon-exclusive content from author David Meerman Scott

Establishing a social media marketing strategy and creating effective Web content that is indexed by search engines is critical for any business. When people are looking for answers to problems, they go online first!

People and organizations that participate in social media (creating YouTube videos, participating on sites like LinkedIn, Facebook, and Twitter, starting a blog and the like) become part of a vibrant online community and show that market that they are worthy of doing business with.

Unlike non-targeted, in-your-face, interruption-based advertising, social media is content that people actually want to see. How cool is that? Rather than forcing you to convince people to pay attention to your products and services by dreaming up messages and ad campaigns, search engines deliver interested buyers right to your company’s virtual doorstep. This is a marketer’s dream-come-true.

However, most marketers don’t know how to harness this exciting form of marketing. Their most common mistake is to spend way too much time talking about your company’s products and services and worrying too much about being “on message.” In addition, many companies are fearful of jumping into the social media waters because it seems scary to put yourself out there.

Top Seven Ways to Get the Most Out of Social Networking Sites:
1. Target a specific audience. Create a page that reaches an audience that is important to your organization. It is usually better to reach a small niche market than try to go large.

2. Be a thought leader. Provide valuable and interesting information that people want to check out. It is better to show your expertise in a market or at solving a buyer’s problems than to blather on about your product.

3. Create lots of links. Link to your own sites and blog, and those of others in your industry and network. Everybody loves links—it makes the Web what it is. You should certainly link to your own stuff from a social networking site (like your blog), but also link to other people’s sites and content in your own market.

4. Encourage people to contact you. Make it easy for people to reach you online, and be sure to follow up personally on your fan mail.

5. Participate. Create groups and participate in online discussions. Become an online leader and organizer.

6. Make it easy to find you. Tag your page and add your page into the subject directories. Encourage others to bookmark your page with del.icio.us and DIGG.

7. Experiment. These sites are great because you can try new things. If it isn’t working, tweak it. Or abandon the effort and try something new. There is no such thing as an expert in social networking—we’re all learning as we go!



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Managing The Professional Service Firm

Managing The Professional Service Firm Review





Managing The Professional Service Firm Feature


  • ISBN13: 9780684834313
  • Condition: New
  • Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed



Managing The Professional Service Firm Overview


For the first time in paperback, international expert and consultant David Maister offers a brilliant and accessible guide to every management issue at play in professional firms.

Professional firms differ from other business enterprises in two distinct ways: first, they provide highly customized services and thus cannot apply many of the management principles developed for product-based industries. Second, professional services are highly personalized, involving the skills of individuals. Such firms must therefore compete not only for clients but also for talented professionals.

Drawing on more than ten years of research and consulting to these unique and creative companies, David Maister explores issues ranging from marketing and business development to multinational strategies, human resources policies to profit improvement, strategic planning to effective leadership. While these issues can be complex. Maister simplifies them by recognizing that "every professional service firm in the world, regardless of size, specific profession, or country of operation, has the same mission statement: outstanding service to clients, satisfying careers for its people, and financial success for its owners."


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*** Product Information and Prices Stored: Apr 25, 2011 15:00:08

Spook: Science Tackles the Afterlife

Spook: Science Tackles the Afterlife Review






Spook: Science Tackles the Afterlife Overview


“What happens when we die? Does the light just go out and that’s that - the million-year nap? Or will some part of my personality, my me-ness persist? What will that feel like? What will I do all day? Is there a place to plug in my laptop?” In an attempt to find out, Mary Roach brings her tireless curiosity to bear on an array of contemporary and historical soul-searchers: scientists, schemers, engineers, mediums, all trying to prove (or disprove) that life goes on after we die. She begins the journey in rural India with a reincarnation researcher and ends up in a University of Virginia operating room where cardiologists have installed equipment near the ceiling to study out-of-body near-death experiences. Along the way, she enrolls in an English medium school, gets electromagnetically haunted at a university in Ontario, and visits a Duke University professor with a plan to weigh the consciousness of a leech. Her historical wanderings unearth soul-seeking philosophers who rummaged through cadavers and calves’ heads, a North Carolina lawsuit that established legal precedence for ghosts, and the last surviving sample of “ectoplasm” in a Cambridge University archive.


Spook: Science Tackles the Afterlife Specifications


If author Mary Roach was a college professor, she'd have a zero drop-out rate. That's because when Roach tackles a subject--like the posthumous human body in her previous bestseller, Stiff: The Curious Lives of Human Cadavers, or the soul in the winning Spook: Science Tackles the Afterlife--she charges forth with such zeal, humor, and ingenuity that her students (er, readers) feel like they're witnessing the most interesting thing on Earth. Who the heck would skip that? As Roach informs us in her introduction, "This is a book for people who would like very much to believe in a soul and in an afterlife for it to hang around in, but who have trouble accepting these things on faith. It's a giggly, random, utterly earthbound assault on our most ponderous unanswered question." Talk about truth in advertising. With that, Roach grabs us by the wrist and hauls butt to India, England, and various points in between in search of human spiritual ephemera, consulting an earnest bunch of scientists, mystics, psychics, and kooks along the way. It's a heck of a journey and Roach, with one eyebrow mischievously cocked, is a fantastically entertaining tour guide, at once respectful and hilarious, dubious yet probing. And brother, does she bring the facts. Indeed, Spook's myriad footnotes are nearly as riveting as the principal text. To wit: "In reality, an X-ray of the head could not show the brain, because the skull blocks the rays. What appeared to be an X-ray of the folds and convolutions of a human brain inside a skull--an image circulated widely in 1896--was in fact an X-ray of artfully arranged cat intestines." Or this: "Medical treatises were eminently more readable in Sanctorius's day. Medicina statica delved fearlessly into subjects of unprecedented medical eccentricity: 'Cucumbers, how prejudicial,' and the tantalizing 'Leaping, its consequences.' There's even a full-page, near-infomercial-quality plug for something called the Flesh-Brush." While rigid students of theology might take exception to Roach's conclusions (namely, we're just a bag of bones killing time before donning a soil blanket) it's hard to imagine anyone not enjoying this impressively researched and immensely readable book. And since, as Roach suggests, each of us has only one go-round, we might as well waste downtime with something thoroughly fun. --Kim Hughes

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*** Product Information and Prices Stored: Apr 25, 2011 06:45:05

Sunday, April 24, 2011

The Art of Strategy: A Game Theorist's Guide to Success in Business and Life

The Art of Strategy: A Game Theorist's Guide to Success in Business and Life Review





The Art of Strategy: A Game Theorist's Guide to Success in Business and Life Feature


  • ISBN13: 9780393337174
  • Condition: New
  • Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!



The Art of Strategy: A Game Theorist's Guide to Success in Business and Life Overview


“I am hard pressed to think of another book that can match the combination of practical insights and reading enjoyment.”—Steven Levitt

Game theory means rigorous strategic thinking. It’s the art of anticipating your opponent’s next moves, knowing full well that your rival is trying to do the same thing to you. Though parts of game theory involve simple common sense, much is counterintuitive, and it can only be mastered by developing a new way of seeing the world. Using a diverse array of rich case studies—from pop culture, TV, movies, sports, politics, and history—the authors show how nearly every business and personal interaction has a game-theory component to it. Mastering game theory will make you more successful in business and life, and this lively book is the key to that mastery.


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*** Product Information and Prices Stored: Apr 24, 2011 14:55:04

Saturday, April 23, 2011

Emotional Intelligence 2.0

Emotional Intelligence 2.0 Review





Emotional Intelligence 2.0 Feature


  • ISBN13: 9780974320625
  • Condition: New
  • Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!



Emotional Intelligence 2.0 Overview


FOREWORD BY PATRICK LENCIONI, BESTSELLING AUTHOR OF THE FIVE DYSFUNCTIONS OF A TEAM.

Emotional Intelligence 2.0 is a book with a single purpose—increasing your EQ. Here’s what people are saying about it:

Emotional Intelligence 2.0 succinctly explains how to deal with emotions creatively and employ our intelligence in a beneficial way.”
—THE DALAI LAMA

“A fast read with compelling anecdotes and good context in which to understand and improve.”
—NEWSWEEK

“Gives abundant, practical findings and insights with emphasis on how to develop EQ.”
—STEPHEN R. COVEY

“This book can drastically change the way you think about success…read it twice.”
—PATRICK LENCIONI

In today's fast-paced world of competitive workplaces and turbulent economic conditions, each of us is searching for effective tools that can help us to manage, adapt, and strike out ahead of the pack.

By now, emotional intelligence (EQ) needs little introduction—it’s no secret that EQ is critical to your success. But knowing what EQ is and knowing how to use it to improve your life are two very different things.

Emotional Intelligence 2.0 delivers a step-by-step program for increasing your EQ via four, core EQ skills that enable you to achieve your fullest potential:

1) Self-Awareness
2) Self-Management
3) Social Awareness
4) Relationship Management



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*** Product Information and Prices Stored: Apr 23, 2011 11:45:07

Sweet Anger

Sweet Anger Review






Sweet Anger Overview


Television newscaster Kari Wynne blamed her shattered life on one man - D.A. Hunter McKee. He hadn't directly caused her husband's death, but he had destroyed his reputation. Still, the desire that exploded every time they met was almost overwhelming. Now, Kari will begin a desperate search for the truth about her husband's mysterious death...and about the man she wants to hate who somehow awakens within her the kind of passion she has never known before.


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Thursday, April 21, 2011

Today We Are Rich: Harnessing the Power of Total Confidence

Today We Are Rich: Harnessing the Power of Total Confidence Review





Today We Are Rich: Harnessing the Power of Total Confidence Feature


  • ISBN13: 9781414339115
  • Condition: New
  • Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!



Today We Are Rich: Harnessing the Power of Total Confidence Overview


Are you confident in yourself or is negativity holding you back?
Do you have the faith and endurance to weather any obstacle life throws at you?
Are you inspiring loved ones as much as they inspire you?

Today We Are Rich has the answers and will show you how to be rich in positivity and gratitude. You'll learn what Tim learned from his grandmother: confidence comes from within you, from your loved ones, and from your spirituality, allowing you to rise above any of life's challenges.

In Today We Are Rich, you'll join Tim on his journey as he weaves together heartwarming tales of hardship and triumph with fundamental lessons of building confidence. Tim details his own challenges and the struggles of those close to him, turning them into parables on the endurance and power of the human spirit. Not only will you be moved by his stories, you'll learn the steps you need to take to overcome any obstacle and persevere, even in the face of today's always-on media and internet society.

Through the wisdom and stories of his grandmother, Tim will teach you seven principles of confidence his grandmother lived by even in the face of personal tragedy and economic turmoil, including the Great Depression.
  1. Feed Your Mind Good Stuff: learn how to identify and filter out the negativity that surrounds us
  2. Move The Conversation Forward: learn to break free from the negative thought cycle and communicate positivity and confidence
  3. Exercise Your Gratitude Muscle: learn to practice thankfulness to build a positive outlook
  4. Give To Be Rich: learn how generosity of self can combat feelings of inadequacy
  5. Prepare Your Self: learn how to fully commit yourself to your goals and be ready for anything
  6. Balance Your Confidence: learn to temper your self-confidence by trusting in others and believing in something greater than yourself
  7. Promise Made, Promise Kept: learn the value of integrity by being accountable for your promises
As you accompany Tim through his growing pains and successes, you'll learn and feel your way through building the confidence you need turn your life around and truly be Rich.

-----------------------------------------------------------------------------------

Today We Are Rich is the long awaited prequel to Tim's groundbreaking international best-seller, Love Is The Killer App: How To Win Business & Influence Friends. Heavily influenced by the classic works of Napoleon Hill, Dale Carnegie, and Dr. Norman Vincent Peale, Tim has updated their timeless teachings to fit our digital age.


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*** Product Information and Prices Stored: Apr 21, 2011 08:55:05

Monday, April 18, 2011

The Urban Homestead: Your Guide to Self-sufficient Living in the Heart of the City (Process Self-reliance Series)

The Urban Homestead: Your Guide to Self-sufficient Living in the Heart of the City (Process Self-reliance Series) Review






The Urban Homestead: Your Guide to Self-sufficient Living in the Heart of the City (Process Self-reliance Series) Overview


"The Urban Homestead is the essential handbook for a fast-growing new movement: urbanites are becoming gardeners and farmers. Rejecting both end-times hand wringing and dewy-eyed faith that technology will save us from ourselves, urban homesteaders choose instead to act. By growing their own food and harnessing natural energy, they are planting seeds for the future of our cities. If you would like to harvest your own vegetables, raise city chickens, or convert to solar energy, this practical, hands-on book is full of step-by-step projects that will get you started homesteading immediately, whether you live in an apartment or a house. It is also a guidebook to the larger movement and will point you to the best books and Internet resources on self-sufficiency topics. Projects include: * How to grow food on a patio or balcony * How to clean your house without toxins * How to preserve food * How to cook with solar energy * How to divert your grey water to your garden * How to choose the best homestead for you Written by city dwellers for city dwellers, this illustrated, smartly designed, two-color instruction book proposes a paradigm shift that will improve our lives, our community, and our planet. Authors Kelly Coyne and Erik Knutzen happily farm in Los Angeles and run the urban homestead blog www.homegrownrevolution.org."


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*** Product Information and Prices Stored: Apr 18, 2011 09:05:05

Saturday, April 16, 2011

Byzantium: Library Edition

Byzantium: Library Edition Review






Byzantium: Library Edition Overview


A stunning historical fantasy that brings ancient Byzantium to life.


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*** Product Information and Prices Stored: Apr 17, 2011 00:55:04

Friday, April 15, 2011

True Evil

True Evil Review






True Evil Overview


“If you wanted to kill your spouse and get away with it, you had to do something truly ingenious: something that wouldn’t even be perceived as murder. And that was the service that Andrew Rusk had found a way to provide. Like any quality product, it did not come cheap. Nor did it come quickly. And perhaps most important of all, it was not for those with weak constitutions. Demand was high, of course, but few people were truly suitable clients. It took a deep-rooted hatred to watch your spouse die in agony, knowing that you had brought about that pain. But on the other hand, some people bore up remarkably well.” With these words, New York Times bestselling author Greg Iles returns to his trademark Southern milieu in this terrifying thriller, an unnerving tale of evil lurking beneath the veneer of idyllic suburban life. Brimming with the masterful suspense and intense psychological drama that made Turning Angel, Blood Memory, and The Quiet Game bestsellers, True Evil tells the chilling story of a divorce attorney who may be orchestrating the deaths of his clients’ spouses, bringing new meaning to the phrase “’til death do us part.” Dr. Chris Shepard is thirty-six years old, newly married, and well on his way to a perfect life. Or so he believes. But that future is forever cast into doubt the day Special Agent Alexandra Morse walks into his office and drops a bombshell: Dr. Shepard’s beautiful new wife is plotting his murder. Shepard is so shocked that he almost throws Agent Morse out of his office. Yet once he is alone, doubt begins to gnaw at him. Paranoia magnifies the small cracks in his marital relationship, and soon he can have no peace unless he knows the truth. When Agent Morse reappears, Chris agrees to act as bait to help her unravel the divorce lawyer’s scheme, which may already have cost nine unsuspecting spouses their lives. At the center of the mystery lies a maddeningly simple question: If these people really were murdered, why can’t the FBI prove it? Rigorous autopsies have uncovered no forensic evidence of foul play, and the police believe no crimes have occurred. As Dr. Shepard and Agent Morse struggle against an invisible adversary, Shepard realizes that he’s working with a desperate woman. The reason: the killer’s last known victim was Alex Morse’s sister, who from her deathbed accused her husband of murder and extracted a vow that Alex save her ten-year-old nephew from his father. This has driven Alex to risk both her life and her career to fulfill that vow. But Chris Shepard soon feels desperation of his own. As he probes his wife’s hidden past, he is confronted by the probability that the woman he loves wants him dead. He has adopted her son and given her everything he has to give, and yet somewhere out there, a killer with the brilliance to outwit the top forensic scientists in the world is closing in on him. Who is this merciless assassin? Why is murder an art form for him? And what clues could exist to lead them to a man of such twisted talents? Not even the clients who hire him know his identity, and the lawyer who works with him fears him above all else. Most terrifying, those who choose murder over divorce soon learn a terrible truth: once set in motion, the instrument of their anger cannot be stopped.


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Thursday, April 14, 2011

Willful Blindness: Why We Ignore the Obvious at Our Peril

Willful Blindness: Why We Ignore the Obvious at Our Peril Review





Willful Blindness: Why We Ignore the Obvious at Our Peril Feature


  • ISBN13: 9780802719980
  • Condition: New
  • Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!



Willful Blindness: Why We Ignore the Obvious at Our Peril Overview


Margaret Heffernan argues that the biggest threats and dangers we face are the ones we don't see--not because they're secret or invisible, but because we're willfully blind. A distinguished businesswoman and writer, she examines the phenomenon and traces its imprint in our private and working lives, and within governments and organizations, and asks: What makes us prefer ignorance? What are we so afraid of? Why do some people see more than others? And how can we change?

Covering everything from our choice of mates to the SEC, Bernard Madoff's investors, the embers of BP's refinery, the military in Afghanistan, and the dog-eat-dog world of subprime mortgage lenders, this provocative book demonstrates how failing to see--or admit to ourselves or our colleagues--the issues and problems in plain sight can ruin private lives and bring down corporations. Heffernan explains how willful blindness develops before exploring ways that institutions and individuals can combat it. In the tradition of Malcolm Gladwell and Nassim Nicholas Taleb, Margaret Heffernan's Willful Blindness is a tour de force on human behavior that will open your eyes.



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*** Product Information and Prices Stored: Apr 14, 2011 18:20:06

Monday, April 11, 2011

Birthright

Birthright Review






Birthright Overview


On a hot July afternoon, a worker at an Antietam Creek construction site drives the blade of his backhoe into a layer of soil — and strikes a 5,000-year-old human skull. The discovery draws plenty of attention and a lot of controversy. It also changes the life of one woman in ways she never expected... As an archaeologist, Callie Dunbrook knows a lot about the past. But her own past is about to be called into question. Recruited for her expertise on the Antietam Creek dig, she encounters danger — as a cloud of death and misfortune hangs over the project, and rumors fly that the site is cursed. She finds a passion that feels equally dangerous, as she joins forces in her work with her irritating, but irresistible, ex-husband, Jake. And when a strange woman approaches her, claiming to know a secret about Callie’s privileged Boston childhood, some startling and unsettling questions are raised about her very identity. Searching for answers, trying to rebuild, Callie finds that there are deceptions and sorrows that refuse to stay buried. And as she struggles to put the pieces back together, she discovers that the healing process comes with consequences — and that there are people who will do anything to make sure the truth is never revealed.


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Sunday, April 10, 2011

Technical Analysis For Dummies (For Dummies (Business & Personal Finance))

Technical Analysis For Dummies (For Dummies (Business & Personal Finance)) Review





Technical Analysis For Dummies (For Dummies (Business & Personal Finance)) Feature


  • ISBN13: 9780470888001
  • Condition: New
  • Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed



Technical Analysis For Dummies (For Dummies (Business & Personal Finance)) Overview


A simple, straightforward guide to the fundamentals of technical analysis

Technical analysis is a collection of techniques designed to help people make trading decisions. Technical Analysis For Dummies, 2nd Edition explains the basic principles and shows you how to apply these principles in an approachable and non-intimidating way.

Since the publication of the first edition of Technical Analysis For Dummies, readers have been faced with many changes to the investment landscape, such as new interest rates, looming bank crises, and adjusting market climates. This updated edition includes information on the new indicators, hands-on applications for real-world situations, as well as practical examples that reflect today's financial atmosphere.

  • Determine how markets are performing and make decisions using real data
  • Spot investment trends and turning points Improve your profits and your portfolio performance

With straightforward coverage of concepts and execution, Technical Analysis For Dummies shows you how to make better trading decisions in no time.


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Friday, April 8, 2011

SNAP Selling: Speed Up Sales and Win More Business with Today's Frazzled Customers

SNAP Selling: Speed Up Sales and Win More Business with Today's Frazzled Customers Review





SNAP Selling: Speed Up Sales and Win More Business with Today's Frazzled Customers Feature


  • ISBN13: 9781591843306
  • Condition: New
  • Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed



SNAP Selling: Speed Up Sales and Win More Business with Today's Frazzled Customers Overview


Selling is tougher than ever before. Potential customers are under extreme pressure to do more with less money, less time, and fewer resources, and they're wary of anyone who tries to get them to buy or change anything. Under such extreme conditions, yesterday's sales strategies no longer work. No matter how great your offering, you face the daunting task of making yourself appear credible, relevant, and valuable.
Now, internationally recognized sales strategist Jill Konrath shows how to overcome these obstacles to get more appointments, speed up decisions, and win sales with these short-fused, frazzled customers. Drawing on her years of selling experience, as well as the stories of other successful sellers, she offers four SNAP Rules:

-Keep it Simple: When you make things easy and clear for your customers, they'll change from the status quo.
-Be iNvaluable: You have to stand out by being the person your customers can't live without.
-Always Align: To be relevant, make sure you're in synch with your customers' objectives, issues, and needs.
-Raise Priorities: To maintain momentum, keep the most important decisions at the forefront of their mind.

SNAP Selling is an easy-to-read, easy-to-use guide for any seller in today's increasingly frenzied environment.


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Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide

Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide Review





Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide Feature


  • ISBN13: 9781595551313
  • Condition: New
  • Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed



Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide Overview


Duct Tape Marketing is the small business marketing road map - A collection of proven tools and tactics woven together in a step-by-step marketing system that shows small business owners exactly what to do to market and grow their businesses.

This guide combines insights gained from over twenty years of successfully working, in the field, with real-life small businesses.

There are no theoretical complexities presented in Duct Tape Marketing - just simple, effective and affordable marketing that sticks.

CAREFUL! Duct tape is a serious tool... it sticks where you put it. So are the ideas in this book. If you're ready to make a commitment and are willing to make something happen, John's book is a great place to start. --Seth Godin, author of Purple Cow

For all those who wonder why John Jantsch has become the leading advisor and coach to small businesses everywhere, Duct Tape Marketing is the answer. I have never read a business book that is as packed with hands-on, actionable information as this one. There are takeaways in every paragraph, and the success of John's blog is living proof that they work. Duct Tape Marketing should be required reading for anyone who is building a business, or thinking about it. --Bo Burlingham, editor-at-large, Inc. magazine, and author of Small Giants: Companies That Choose To Be Great Instead of Big

Duct Tape Marketing is a worthy addition to the growing library of how-to books on small business marketing -- concise, clear, practical, and packed with great ideas to boost your bottom line.--Bob Bly, author of The White Paper Handbook

With the world suffering from depleted reserves of trust, a business that sells plenty of it every day tends to create the most value. The great thing about trust as a product feature is that it delivers exceptional returns. With this book, John Jantsch has zeroed in on exactly what small businesses need to sell every day, every hour. --Ben McConnell, co-author of Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force

John Jantsch has provided small businesses with the perfect perspective for maximizing all marketing activities - offline and on. Jantsch has the plan to help you thrive in the world of business today. Read it, all your competitors will.--John Battelle, cofounding editor or Wired and author of The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

Duct Tape Marketing is a great read for anyone in business. It has fresh ideas laid out in a practical and useable way. I highly recommend this book for growing any business.--Dr. Ivan Misner, Founder of BNI and Co-author of the New York Times bestseller, Masters of Networking




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Monday, April 4, 2011

The Monkey's Raincoat (Elvis Cole/Joe Pike Novels Series)

The Monkey's Raincoat (Elvis Cole/Joe Pike Novels Series) Review






The Monkey's Raincoat (Elvis Cole/Joe Pike Novels Series) Overview


When Ellen Lang's husband disappears with their son, she hires Elvis Cole to track him down. A quiet and seemingly submissive wife, Ellen can't even write a check without him. All she wants is to get him and her son back - no questions asked. The search for Ellen's errant husband leads Elvis into the seamier side of Hollywood. He soon learns that Mort Lang is a down-on-his-luck talent agent who associates with a schlocky movie producer, and the last place he was spotted was at a party thrown by a famous and very well-connected ex-Matador. But no one has seen him since - including his B-movie girlfriend. At the same time the police find Mort in his parked car with four gunshots in his chest - and no kid in sight - Ellen disappears. Now nothing is what it seems, and the heat is on. It's up to Elvis Cole and his partner Joe Pike to find the connection between sleazy Hollywood players and an ex-Matador. "Far and away the most satisfying private eye novel in years. Grab this one - it's a winner!" - Lawrence Block "Is Bob Crais good? Put it this way: if they're taking you out to put you against the firing squad wall, and you want to enjoy your last moments on earth, pass on the last cigarette and ask for an Elvis Cole novel." - Harlan Ellison "Robert B. Parker has some competition on his hands....Elvis Cole is an appealing character and Crais' style is fresh and funny." - Sue Grafton


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Sunday, April 3, 2011

How We Decide

How We Decide Review





How We Decide Feature


  • ISBN13: 9780547247991
  • Condition: New
  • Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed



How We Decide Overview


Since Plato, philosophers have described the decision making process as either rational or emotional: we carefully deliberate or we "blink" and go with our gut. But as scientists break open the mind’s black box with the latest tools of neuroscience, they’re discovering that this is not how the mind works.Our best decisions are a finely tuned blend of both feeling and reason—and the precise mix depends on the situation. The trick is to determine when to lean on which part of the brain, and to do this, we need to think harder (and smarter) about how we think.

Jonah Lehrer arms us with the tools we need, drawing on cutting-edge research as well as the real-world experiences of a wide range of "deciders"—from airplane pilots and hedge fund investors to serial killers and poker players. Lehrer shows how people are taking advantage of the new science to make better television shows, win more football games, and improve military intelligence. His goal is to answer two questions: How does the human mind make decisions? And how can we make those decisions better?




How We Decide Specifications


Product Description
The first book to use the unexpected discoveries of neuroscience to help us make the best decisions.

Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate, or we blink and go with our gut. But as scientists break open the mind's black box with the latest tools of neuroscience, they re discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason and the precise mix depends on the situation. When buying a house, for example, it's best to let our unconscious mull over the many variables. But when we're picking a stock, intuition often leads us astray. The trick is to determine when to use the different parts of the brain, and to do this, we need to think harder (and smarter) about how we think.

Jonah Lehrer arms us with the tools we need, drawing on cutting-edge research as well as the real-world experiences of a wide range of deciders from airplane pilots and hedge fund investors to serial killers and poker players. Lehrer shows how people are taking advantage of the new science to make better television shows, win more football games, and improve military intelligence. His goal is to answer two questions that are of interest to just about anyone, from CEOs to firefighters: How does the human mind make decisions? And how can we make those decisions better?



A Q&A with Jonah Lehrer, Author of How We Decide

Q: Why did you want to write a book about decision-making?

A: It all began with Cheerios. I'm an incredibly indecisive person. There I was, aimlessly wandering the cereal aisle of the supermarket, trying to choose between the apple-cinnamon and honey-nut varieties. It was an embarrassing waste of time and yet it happened to me all the time. Eventually, I decided that enough was enough: I needed to understand what was happening inside my brain as I contemplated my breakfast options. I soon realized, of course, that this new science of decision making had implications far grander than Cheerios.

Q: What are some of those implications?

A: Life is ultimately just a series of decisions, from the mundane (what should I eat for breakfast?) to the profound (what should I do with my life?). Until recently, though, we had no idea how our brain actually made these decisions. As a result, we relied on untested assumptions, such as the assumption that people were rational creatures. (This assumption goes all the way back to Plato and the ancient Greeks.) But now, for the first time in human history, we can look inside our mind and see how we actually think. It turns out that we weren't designed to be rational or logical or even particularly deliberate. Instead, our mind holds a messy network of different areas, many of which are involved with the production of emotion. Whenever we make a decision, the brain is awash in feeling, driven by its inexplicable passions. Even when we try to be reasonable and restrained, these emotional impulses secretly influence our judgment. Of course, by understanding how the human mind makes decisions--and by learning about the decision-making mistakes that we're all vulnerable to--we can learn to make better decisions.

Q: Can neuroscience really teach us how to make better decisions?

A: My answer is a qualified yes. Despite the claims of many self-help books, there is no secret recipe for decision-making, no single strategy that can work in every situation. The real world is just too complex. The thought process that excels in the supermarket won't pass muster in the Oval Office. Therefore natural selection endowed us with a brain that is enthusiastically pluralist. Sometimes we need to reason through our options and carefully analyze the possibilities. And sometimes we need to listen to our emotions and gut instinct. The secret, of course, is knowing when to use different styles of thought--when to trust feelings and when to exercise reason. In my book, I devoted a chapter to looking at the world through the prism of the game of poker and found that, in poker as in life, two broad categories of decisions exist: math problems and mysteries. The first step to making the right decision, then, is accurately diagnosing the problem and figuring out which brain system to rely on. Should we trust our intuition or calculate the probabilities? We always need to be thinking about how we think.

Q: Are you a good poker player?

A: When I was in Vegas, hanging out with some of best poker players in the world, I convinced myself that I'd absorbed the tricks of the trade, that I could use their advice to win some money. So I went to a low-stakes table at the Rio, put 0 on the line, and waited for the chips to accumulate. Instead, I lost all my money in less than an hour. It was an expensive but valuable lesson: there's a big difference between understanding how experts think and being able to think like an expert.

Q: Why write this book now?

A: Neuroscience can seem abstract, a science preoccupied with questions about the cellular details of perception and the memory of fruit flies. In recent years, however, the field has been invaded by some practical thinkers. These scientists want to use the nifty experimental tools of modern neuroscience to explore some of the mysteries of everyday life. How should we choose a cereal? What areas of the brain are triggered in the shopping mall? Why do smart people accumulate credit card debt and take out subprime mortgages? How can you use the brain to explain financial bubbles? For the first time, these incredibly relevant questions have rigorously scientific answers. It all goes back to that classical Greek aphorism: Know thyself. I'd argue that the discoveries of modern neuroscience allow us to know ourselves (and our decisions!) in an entirely new way.

Q:How We Decide draws from the latest research in neuroscience yet also analyzes some crucial moments in the lives of a variety of "deciders," from the football star Tom Brady to a soap opera director. Why did you take this approach?

A: Herbert Simon, the Nobel Prize-winning psychologist, famously compared our mind to a pair of scissors. One blade, he said, represented the brain. The other blade was the specific environment in which our brain was operating. If you want to understand the function of scissors, Simon said, then you have to look at both blades simultaneously. What I wanted to do in How We Decide was venture out of the lab and into the real world so that I could see the scissors at work. I discuss some ingenious experiments in this book, but let's face it: the science lab is a startlingly artificial place. And so, wherever possible, I tried to explore these scientific theories in the context of everyday life. Instead of just writing about hyperbolic discounting and the feebleness of the prefrontal cortex, I spent time with a debt counselor in the Bronx. When I became interested in the anatomy of insight (where do our good ideas come from?) I interviewed a pilot whose epiphany in the cockpit saved hundreds of lives. That's when you really begin to appreciate the power of this new science--when you can use its ideas to explain all sorts of important phenomena, such as the risky behavior of teenagers, the amorality of psychopaths, and the tendency of some athletes to choke under pressure.

Q: What do you do in the cereal aisle now?

A: I was about halfway through writing the book when I got some great advice from a scientist. I was telling him about my Cheerios dilemma when he abruptly interrupted me: "The secret to happiness," he said,"is not wasting time on irrelevant decisions." Of course, this sage advice didn't help me figure out what kind of cereal I actually wanted to eat for breakfast. So I did the only logical thing: I bought my three favorite Cheerios varieties and combined them all in my cereal bowl. Problem solved.

(Photo © Nina Subin, 2008)






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