Logo Design Love: A Guide to Creating Iconic Brand Identities

Logo Design Love: A Guide to Creating Iconic Brand Identities Review

Logo Design Love: A Guide to Creating Iconic Brand Identities Feature

• ISBN13: 9780321660763
• Condition: New
• Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

Logo Design Love: A Guide to Creating Iconic Brand Identities Overview

There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar

In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last.
 
David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more.
 
Readers will learn:
 

• Why one logo is more effective than another
• How to create their own iconic designs
• What sets some designers above the rest
• Best practices for working with clients
• 25 practical design tips for creating logos that last

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slide:ology: The Art and Science of Creating Great Presentations

slide:ology: The Art and Science of Creating Great Presentations Review

I appreciated the way this book is laid out. I love the pacing, the typography, the visual aids and most of all the content. It makes sense that a book about presentations is presented well, but Nancy Duarte goes the extra mile and hits a grand slam with Slide:ology!

The case studies are perfectly relevant and efficient teaching aids for the reader. You decide if this is a pro or con but there are a LOT of case studies in this book.

As someone that works with a business that uses PowerPoint for nearly EVERYTHING this book armed me with a few other tools to help guide the "higher-ups" to a more successful design.

Chapter 3, Creating Diagrams is particularly strong as it helps expand your concepts of diagramming all sorts of different concepts. Hundreds of simple thumbnails to get you started; or use as is for an end state.

Chapter 12, which hardly could be classified as a chapter, is Manifesto: The Five Theses of the Power of a Presentation. SHORT, and AWESOME.
Bottom line: this book takes an everyday presenter and transforms them into a designer! The world would be a better place if everyone that was ever going to make a PowerPoint presentation sat down and read through this book FIRST!

Monkeybutlerninja gives slide:ology 5 `power point' ninja stars!

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slide:ology: The Art and Science of Creating Great Presentations Feature

• ISBN13: 9780596522346
• Condition: New
• Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

slide:ology: The Art and Science of Creating Great Presentations Overview

No matter where you are on the organizational ladder, the odds are high that you've delivered a high-stakes presentation to your peers, your boss, your customers, or the general public. Presentation software is one of the few tools that requires professionals to think visually on an almost daily basis. But unlike verbal skills, effective visual expression is not easy, natural, or actively taught in schools or business training programs. slide:ology fills that void.

Written by Nancy Duarte, President and CEO of Duarte Design, the firm that created the presentation for Al Gore's Oscar-winning film, An Inconvenient Truth, this book is full of practical approaches to visual story development that can be applied by anyone. The book combines conceptual thinking and inspirational design, with insightful case studies from the world's leading brands. With slide:ology you'll learn to:

• Connect with specific audiences
• Turn ideas into informative graphics
• Use sketching and diagramming techniques effectively
• Create graphics that enable audiences to process information easily
• Develop truly influential presentations
• Utilize presentation technology to your advantage

Millions of presentations and billions of slides have been produced -- and most of them miss the mark. slide:ology will challenge your traditional approach to creating slides by teaching you how to be a visual thinker. And it will help your career by creating momentum for your cause.

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*** Product Information and Prices Stored: Oct 29, 2010 02:26:06