The Facebook Effect: The Inside Story of the Company That Is Connecting the World

The Facebook Effect: The Inside Story of the Company That Is Connecting the World Review

The Facebook Effect: The Inside Story of the Company That Is Connecting the World Overview

IN LITTLE MORE THAN HALF A DECADE, Facebook has gone from a dorm-room novelty to a company with 500 million users. It is one of the fastest growing companies in history, an essential part of the social life not only of teenagers but hundreds of millions of adults worldwide. As Facebook spreads around the globe, it creates surprising effects—even becoming instrumental in political protests from Colombia to Iran.

Veteran technology reporter David Kirkpatrick had the full cooperation of Facebook’s key executives in researching this fascinating history of the company and its impact on our lives. Kirkpatrick tells us how Facebook was created, why it has flourished, and where it is going next. He chronicles its successes and missteps, and gives readers the most complete assessment anywhere of founder and CEO Mark Zuckerberg, the central figure in the company’s remarkable ascent. This is the Facebook story that can be found nowhere else.

How did a nineteen-year-old Harvard student create a company that has transformed the Internet and how did he grow it to its current enormous size? Kirkpatrick shows how Zuckerberg steadfastly refused to compromise his vision, insistently focusing on growth over profits and preaching that Facebook must dominate (his word) communication on the Internet. In the process, he and a small group of key executives have created a company that has changed social life in the United States and elsewhere, a company that has become a ubiquitous presence in marketing, altering politics, business, and even our sense of our own identity. This is the Facebook Effect.

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Facebook Marketing: An Hour a Day

Facebook Marketing: An Hour a Day Review

Facebook Marketing: An Hour a Day Feature

• ISBN13: 9780470569641
• Condition: New
• Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

Facebook Marketing: An Hour a Day Overview

Develop, implement, and measure a successful Facebook marketing campaign

The social networking site Facebook boasts more than 300 million users worldwide. Its ability to target users who have provided real data about themselves and their interests makes Facebook the ideal platform for marketers, and marketers everywhere recognize the importance of Facebook and are eager to successfully tap Facebook's potential. This book shows you how.

Quickly get up to speed on today's Facebook conventions and demographics, and then gain an understanding of the various strategic and implementation issues you must consider from start to finish.

• Guides you through crafting a successful presence on Facebook and takes you through each step for developing an overall marketing strategy
• Explains each step for setting realistic goals, defining metrics, developing reports, and acquiring corporate buy-in
• Shows how to execute your strategy while incorporating all of Facebook's relevant features
• Addresses Facebook's pay-per-click platform, Facebook Connect, and more

Packed with tips and tactics not documented anywhere else, the book serves as the ultimate step-by-step guide to developing a winning Facebook marketing campaign.

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The Accidental Billionaires: The Founding of Facebook: A Tale of Sex, Money, Genius and Betrayal

The Accidental Billionaires: The Founding of Facebook: A Tale of Sex, Money, Genius and Betrayal Review

Picking up "The Accidental Billionaires" after seeing "The Social Network," I was shocked how closely Aaron Sorkin followed Mezrich's fictionalized account of the founding of Facebook. Every scene is there. In the book, Zuckerberg is slightly more human, slightly less self-absorbed, but not by much. Eduardo Saverin serves as the main source of credited information, along with undoubtedly interviews with the Winklevoss twins that are not on the record. The social dynamic revealed in the book is that life is now to be lived online, something that might not be as positive a development as thought by many. Friendships actually suffer. Character is not built up. Everything is made too easy. In that sense, "The Social Network" trumps the book in that you leave the theater sure that isn't good in the long run.

The Accidental Billionaires: The Founding of Facebook: A Tale of Sex, Money, Genius and Betrayal Overview

NATIONAL BESTSELLER

“The Social Network, the much anticipated movie…adapted from Ben Mezrich’s book The Accidental Billionaires.” —The New York Times

Best friends Eduardo Saverin and Mark Zuckerberg had spent many lonely nights looking for a way to stand out among Harvard University’s elite, comptetitive, and accomplished  student body. Then, in 2003, Zuckerberg hacked into Harvard’s computers, crashed  the campus network, almost got himself  expelled, and was inspired to create Facebook, the social networking site that has since revolutionized communication around the world.
 
With Saverin’s funding their tiny start-up went from dorm room to Silicon Valley. But conflicting ideas about Facebook’s future transformed the friends into enemies. Soon, the undergraduate exuberance that marked their collaboration turned into out-and-out warfare as it fell prey to the adult world of venture capitalists, big money, lawyers.

From the Trade Paperback edition.

The Accidental Billionaires: The Founding of Facebook: A Tale of Sex, Money, Genius and Betrayal Specifications

Amazon Exclusive: Kevin Spacey on The Accidental Billionaires

Kevin Spacey’s films include Superman Returns, Beyond the Sea, The Usual Suspects, American Beauty, Swimming with Sharks, Seven, L.A. Confidential, Glengarry Glen Ross, The Negotiator, Hurlyburly, K-Pax, and The Shipping News. He will next be seen in Men Who Stare at Goats opposite George Clooney, Ewan McGregor, and Jeff Bridges, as well as Nick Moran’s film Telstar opposite Colm O’Neil and Pam Ferris. Read his exclusive Amazon guest review of The Accidental Billionaires:

I first met Ben Mezrich when I produced and starred in 21, the film adaptation of his great bestseller Bringing Down the House. Ben has a gift for finding high-energy, strange-but-true tales and The Accidental Billionaires is no exception.

You may think you know the story of the Facebook phenomenon, but you haven’t heard the whole story and never like this. Recreating the unbelievable rise of the world's biggest social network—not to mention the planet's youngest billionaire, Mark Zuckerberg—Ben tells a captivating story of betrayal, vast amounts of cash, and two friends who revolutionized the way humans connect to one another—only to have an enormous falling out and never speak again.

Eduardo Saverin and Mark Zuckerberg were two geeky, socially awkward Harvard undergrads who wanted nothing more than to be cool. While Eduardo chose the more straightforward path of trying to gain acceptance into one of the school's ultra-posh, semi-secret Final Clubs, Mark used his computer skills by hacking into Harvard's computers, pulling up all the pictures of every girl on campus to create a sort of "hot-or-not" site exclusive to Harvard. Though the prank nearly got Mark kicked out of college, he and Eduardo realized that they were on to something big. Thus, the initial concept of Facebook was born; what happened next, however, was right out of a Hollywood thriller.

The Accidental Billionaires is the perfect pairing of author and subject. It's pure summer fun—a juicy, fast-paced, unputdownable Mezrich tale that adds to his canon of lad lit. And Hollywood has come calling again: I'm currently working with Dana Brunetti, Scott Rudin, Mike Deluca, and Aaron Sorkin on the movie adaptation of The Accidental Billionaires. If the book is any indication, the film is going to be a must see.—Kevin Spacey

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