Deadly Spin: An Insurance Company Insider Speaks Out on How Corporate PR Is Killing Health Care and Deceiving Americans

Deadly Spin: An Insurance Company Insider Speaks Out on How Corporate PR Is Killing Health Care and Deceiving Americans Review

Deadly Spin: An Insurance Company Insider Speaks Out on How Corporate PR Is Killing Health Care and Deceiving Americans Feature

• ISBN13: 9781608192816
• Condition: New
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Deadly Spin: An Insurance Company Insider Speaks Out on How Corporate PR Is Killing Health Care and Deceiving Americans Overview

Wendell Potter is the insurance industry's worst nightmare.

In June 2009, Wendell Potter made national headlines with his scorching testimony before the Senate panel on health care reform. This former senior VP of CIGNA explained how health insurers make promises they have no intention of keeping, how they flout regulations designed to protect consumers, and how they skew political debate with multibillion-dollar PR campaigns designed to spread disinformation.

Potter had walked away from a six-figure salary and two decades as an insurance executive because he could no longer abide the routine practices of an industry where the needs of sick and suffering Americans take a backseat to the bottom line. The last straw: when he visited a rural health clinic and saw hundreds of people standing in line in the rain to receive treatment in stalls built for livestock.

In Deadly Spin, Potter takes readers behind the scenes to show how a huge chunk of our absurd healthcare spending actually bankrolls a propaganda campaign and lobbying effort focused on protecting one thing: profits. Whatever the fate of the current health care legislation, it makes no attempt to change that fundamental problem.

Potter shows how relentless PR assaults play an insidious role in our political process anywhere that corporate profits are at stake—from climate change to defense policy. Deadly Spin tells us why—and how—we must fight back.

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*** Product Information and Prices Stored: Dec 19, 2010 16:00:05

Mastering Insurance Marketing: Insurance Marketing Is Changing Dramatically (Volume 1)

Mastering Insurance Marketing: Insurance Marketing Is Changing Dramatically (Volume 1) Review

Mastering Insurance Marketing: Insurance Marketing Is Changing Dramatically (Volume 1) Overview

Insurance marketing is changing rapidly. It's critical that you not only stay on top of the latest insurance marketing tools available to you, but that you constantly push to revamp your existing practices.  Mastering Insurance Marketing talks about specific marketing and sales techniques used by successful insurance agents across the country to grow their agencies.

Using the customers of InsuranceAgents.com as a base of knowledge to pool ideas from, the book covers real-world insurance marketing techniques used by captive and independent agents to not only increase sales, but to also increase retention rates.

• Discover how traditional marketing is no longer effective.
• Learn about how social media is having a large impact on insurance marketing.
• Learn about new techniques for increasing referrals from existing customers.
• Hear about interesting new twists on increasing customer retention.
• In-depth coverage of lead management systems and how they work for you.
• Learn techniques on how to make internet leads profitable.
• Find out how successful agents deal with objections during the sales process.
• InsuranceAgents.com's detailed guide to closing on the phone and in person.
• Read about several new techniques to improve your follow-up process.

Mastering Insurance Marketing is designed to serve as a guide to making the transition from old traditional ways of insurance marketing such as cold calls, the phonebook, radio and TV, door-door, flyers, and direct mail to embracing the new modern ways of marketing.

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*** Product Information and Prices Stored: Nov 06, 2010 03:12:05