Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond Review
A more appropriate title would be "How We Buy." The book does not go into the emotions of buying or how and why we decide to buy items, which I thought would be included in the book. The author mostly talks about shopping behaviors and how retailers can improve the shopping experience. The author also talks about some interesting trends. I was very interested to learn about the nature of the author's business and about his observations. For example, the observations that we make most of our shopping decisions in the store, and the importance of adjacencies were extremely interesting and I think of the utmost importance for entrepreneurs to consider.
However, I must echo another reviewer who did not like the end of this book. I wasn't bothered by the author pumping his business as much as I was disappointed in the author's analysis of the internet. It was weak compared to the in-depth analysis that is the rest of the book, and it sounds like he has a bone to pick with Amazon and some other online retailers. That aside, I recommend this highly for anyone in sales, as it will make you think much more critically about how your customers interact with your store and products.
Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond Feature
- ISBN13: 9781416595243
- Condition: New
- Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond Overview
Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture -- full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets. New material includes:
• The latest trends in online retail -- what retailers are doing right and what they're doing wrong -- and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.
• A guided tour of the most innovative stores, malls and retail environments around the world -- almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.
The new Why We Buy is an essential guide -- it offers advice on how to keep your changing customers and entice new and eager ones.
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*** Product Information and Prices Stored: Oct 11, 2010 20:31:06
