Saturday, January 29, 2011

Killing Floor (Jack Reacher, No. 1)

Killing Floor (Jack Reacher, No. 1) Review






Killing Floor (Jack Reacher, No. 1) Overview


All is not well in Margrave, Georgia. The sleepy, forgotten town hasn't seen a crime in decades, but within the span of three days it witnesses events that leave everyone stunned. An unidentified man is found beaten and shot to death on a lonely country road. The police chief and his wife are butchered on a quiet Sunday morning. Then a bank executive disappears from his home, leaving his keys on the table and his wife frozen with fear. The easiest suspect is Jack Reacher - an outsider, a man just passing through. But Reacher is not just any drifter. He is a tough ex-military policeman, trained to think fast and act faster. He has lived with and hunted the worst: the hard men of the American military gone bad.


Killing Floor (Jack Reacher, No. 1) Specifications


When Jack Reacher suddenly decides to ask a Greyhound bus driver to let him off near the town of Margrave, Georgia, he thinks it's because his brother once mentioned that the famed blues guitarist Blind Blake died there. But it doesn't take long for the footloose ex-military policeman to discover that there are plenty of strange--and very dangerous--things going on behind Margrave's manicured lawns and clean streets that demand his attention. This first thriller by a former television writer features some of the best-written scenes of action in recent memory, a crash course in currency and counterfeiting, and a hero who is just begging to be called on for an encore.

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Friday, January 28, 2011

Marketing Strategy

Marketing Strategy Review






Marketing Strategy Overview


Marketing Strategy is presented from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today. This book helps develop a customer-oriented market strategy and market plan, including cases.


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Money, Banking and Financial Markets

Money, Banking and Financial Markets Review






Money, Banking and Financial Markets Overview


Cecchetti & Schoenholtz Money, Banking, and Financial Markets, 3rd edition offers a fresh, modern, and more student-friendly approach. Students will find the material relevant and interesting because of the book’s unique emphasis on the Five Core Principles, the early introduction of risk, and an integrated global perspective. By focusing on the big picture via core principles, Cecchetti & Schoenholtz teaches students the rationale for financial rules and institutional structure so that even when the financial system evolves, students’ knowledge will not be out of date.

The worldwide financial crisis of 2007‐2009 was the most severe since that of the 1930s, and the recession that followed was the most widespread and costly since the Great Depression. Around the world, it cost tens of millions of workers their jobs. In the United States, millions of families lost their homes and their wealth. To stem the crisis, governments and central banks took aggressive and, in many ways, unprecedented actions. As a result, change will be sweeping through the world of banking and financial markets for years to come. Just as the crisis is transforming the financial system and government policy, it is transforming the study of money and banking. Against this background, students who memorize the operational details of today’s financial system are investing in a short‐lived asset. Cecchetti & Schoenholtz Money, Banking, and Financial Markets, 3e focuses on the basic functions served by the financial system while deemphasizing its current structure and rules. Learning the economic rationale behind current financial tools, rules, and structures is much more valuable than concentrating on the tools, rules, and structures themselves. Students will gain the ability to understand and evaluate whatever financial innovations and developments they confront.


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Thursday, January 27, 2011

The One Minute Manager

The One Minute Manager Review





The One Minute Manager Feature


  • ISBN13: 9780688014292
  • Condition: New
  • Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed



The One Minute Manager Overview


For more than twenty years, millions of managers in Fortune 500 companies and small businesses nationwide have followed The One Minute Manager's techniques, thus increasing their productivity, job satisfaction, and personal prosperity. These very real results were achieved through learning the management techniques that spell profitability for the organization and its employees.

The One Minute Manager is a concise, easily read story that reveals three very practical secrets: One Minute Goals, One Minute Praisings, and One Minute Reprimands.

The book also presents several studies in medicine and the behavioral sciences that clearly explain why these apparently simple methods work so well with so many people. By the book's end you will know how to apply them to your own situation and enjoy the benefits.

That's why The One Minute Manager has continued to appear on business bestseller lists for more than two decades, and has become an international sensation.




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Wednesday, January 26, 2011

Introduction to Econometrics (3rd Edition) (Addison-Wesley Series in Economics)

Introduction to Econometrics (3rd Edition) (Addison-Wesley Series in Economics) Review






Introduction to Econometrics (3rd Edition) (Addison-Wesley Series in Economics) Overview


KEY BENEFIT: Introduction to Econometrics connects modern theory and practice with engaging applications.

KEY TOPICS: Economic Questions and Data; Review of Probability; Review of Statistics; Linear Regression with One Regressor; Regression with a Single Regressor: Hypothesis Tests and Confidence Intervals; Linear Regression with Multiple Regressors; Hypothesis Tests and Confidence Intervals in Multiple Regression; Nonlinear Regression Functions; Assessing Studies Based on Multiple Regression; Regression with Panel Data; Regression with a Binary Dependent Variable; Instrumental Variables Regression; Experiments and Quasi-Experiments; Introduction to Time Series Regression and Forecasting; Estimation of Dynamic Causal Effects; Additional Topics in Time Series Regression; The Theory of Linear Regression with One Regressor; The Theory of Multiple Regression  

For anyone interested in understanding econometrics and its relevance in the real world.




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Tuesday, January 25, 2011

The Lords of Strategy: The Secret Intellectual History of the New Corporate World

The Lords of Strategy: The Secret Intellectual History of the New Corporate World Review





The Lords of Strategy: The Secret Intellectual History of the New Corporate World Feature


  • ISBN13: 9781591397823
  • Condition: New
  • Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed



The Lords of Strategy: The Secret Intellectual History of the New Corporate World Overview


Imagine, if you can, the world of business - without corporate strategy.

Remarkably, fifty years ago that's the way it was. Businesses made plans, certainly, but without understanding the underlying dynamics of competition, costs, and customers. It was like trying to design a large-scale engineering project without knowing the laws of physics.

But in the 1960s, four mavericks and their posses instigated a profound shift in thinking that turbocharged business as never before, with implications far beyond what even they imagined. In The Lords of Strategy, renowned business journalist and editor Walter Kiechel tells, for the first time, the story of the four men who invented corporate strategy as we know it and set in motion the modern, multibillion-dollar consulting industry:

- Bruce Henderson, founder of Boston Consulting Group
- Bill Bain, creator of Bain & Company
- Fred Gluck, longtime Managing Director of McKinsey & Company
-Michael Porter, Harvard Business School professor

Providing a window into how to think about strategy today, Kiechel tells their story with novelistic flair. At times inspiring, at times nearly terrifying, this book is a revealing account of how these iconoclasts and the organizations they led revolutionized the way we think about business, changed the very soul of the corporation, and transformed the way we work.


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Wednesday, January 19, 2011

Logo Design Love: A Guide to Creating Iconic Brand Identities

Logo Design Love: A Guide to Creating Iconic Brand Identities Review





Logo Design Love: A Guide to Creating Iconic Brand Identities Feature


  • ISBN13: 9780321660763
  • Condition: New
  • Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed



Logo Design Love: A Guide to Creating Iconic Brand Identities Overview


There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar

In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last.
 
David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more.
 
Readers will learn:
 
  • Why one logo is more effective than another
  • How to create their own iconic designs
  • What sets some designers above the rest
  • Best practices for working with clients
  • 25 practical design tips for creating logos that last



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