The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success

The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success Review

The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success Feature

• ISBN13: 9780071748759
• Condition: New
• Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success Overview

A "THINK DIFFERENT" APPROACH TO INNOVATION-- Based on the Seven Guiding Principles of Apple CEO Steve Jobs

In his acclaimed bestseller The Presentation Secrets of Steve Jobs author Carmine Gallo laid out a simple step-by-step program of powerful tools and proven techniques inspired by Steve Jobs's legendary presentations. Now, he shares the Apple CEO's most famous, most original, and most effective strategies for sparking true creativity--and real innovation--in any workplace.

THE INNOVATION SECRETS OF STEVE JOBS

"Steve Jobs has reinvented music distribution, the mobile telephone, and book publishing. You might want to take a look at how someone creates multi-billion dollar ideas, and turns them into multi-billion dollar products that everyone loves and admires. This book is not an option. Buy it now, bank it tomorrow."-- Jeffrey Gitomer, author of The Little Red Book of Selling

“In The Innovation Secrets of Steve Jobs, Carmine Gallo captures the true mindset of Jobs and Apple. This book is not just for the techie and marketing crowd, although they will gain valuable insight that can be applied to their worlds. It is also for anyone who loves technology and wants to understand how to createsimple devices that are easy to use and can impact our lives.” -- Tim Bajarin, president, Creative Strategies, Inc.

"An inspiring roadmap for anyone who wants to live a life of passion and purpose."
-- Tony Hsieh, author of Delivering Happiness and CEO of Zappos.com, Inc.

"Apple changed the world with the Mac and hasn't stopped innovating since. Carmine Gallo reveals the secrets and gives you the tools to unleash your inner Steve."
-- Marc Benioff, chairman and CEO of salesforce.com and author of the national bestseller Behind the Cloud

Learn how to RETHINK your business, REINVENT your products, and REVITALIZE your vision of success--the Steve Jobs way.

When it comes to innovation, Apple CEO Steve Jobs is legendary. His company slogan "Think Different" is more than a marketing tool. It's a way of life--a powerful, positive, game-changing approach to innovation that anyone can apply to any field of endeavor.

These are the Seven Principles of Innovation, inspired by the master himself:

1. Do What You Love.
   Think differently about your career.
2. Put a Dent in the Universe.
   Think differently about your vision.
3. Kick Start Your Brain.
   Think differently about how you think.
4. Sell Dreams, Not Products.
   Think differently about your customers.
5. Say No to 1,000 Things.
   Think differently about design.
6. Create Insanely Great Experiences.
   Think differently about your brand experience.
7. Master the Message.
   Think differently about your story.

By following Steve Jobs's visionary example, you'll discover exciting new ways to unlock your creative potential and to foster an environment that encourages innovation and allows it to flourish. You'll learn how to match—and beat—the most powerful competitors, develop the most revolutionary products, attract the most loyal customers, and thrive in the most challenging times. Bestselling business journalist Carmine Gallo has interviewed hundreds of successful professionals--from CEOs, managers, and entrepreneurs to teachers, consultants, and stay-at-home moms—to get to the core of Steve Jobs's innovative philosophies. These are the simple, meaningful, and attainable principles that drive us all to "Think Different." These are The Innovation Secrets of Steve Jobs.

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*** Product Information and Prices Stored: Dec 02, 2010 14:41:04

Different: Escaping the Competitive Herd

Different: Escaping the Competitive Herd Review

As an avid reader of business books, I often judge them by how they make me think and act several weeks after I absorb them. Well, this book has left me thinking "Different" about my business-particularly of customers and of a commitment to being "lopsided" strategically.

Youngme Moon is one of the most popular professors at Harvard, a recipient of all kinds of teaching awards, and a frequent participant in the YPO Harvard experience. Her writing style which I imagine bespeaks of her popularity is conversational. There is no haughty academia as she navigates marketing, branding, and strategy while making you feel like you just left a supermarket with her full of undifferentiated products!

The first construct that Ms. Moon explores is that the race to being different has mistakenly become a treadmill toward sameness. Her brilliant argument is that while differentiation is considered a "primary defense against commoditization the more diligently firms compete with each other, the less differentiated they can become, at least in the eyes of the consumer". She then embarks on significant examples of this including augmentation by addition whereby products make additional products that are often unclear and not driven by consumer demand (e.g. cavity-free teeth with fresh breath, tarter control, and a whiter smile) and augmentation by multiplication in an attempt to find specific consumer segments (e.g. Diet Coke with lemon). At the end of the day, all of these attempts become an expensive route to commoditization, especially in mature products and services.

I found the section on customer types in mature or hyper-markets compelling. These would include connoisseurs, savvy opportunists, pragmatics, reluctants, and brand loyalists. While I may be connoisseur in personal technology, I consider myself a savvy opportunist in rental cars (one time on priceline), a pragmatic in buying books (Amazon one click), a complete reluctant when it comes to buying oatmeal (can't tell one from another), and a brand loyalist with regards to certain types of food (Ruth Chris for steak). The main point of the framework is that the messages and marketing of a product or services is quite different relative to these customer types and organizations that understand this have an advantage. A second major insight in this regard is her insistence that brand loyalty is harder to come by then ever. Given the mass population of choices and options versus what we had years ago, I couldn't agree more.

The last sections of the book include examples including many companies that she has done case studies. These companies often have tradeoffs to consider (IKEA) or make expectations irrelevant (Cirque du Soleil). Above all, companies that choose to remain really differentiating make their strengths "lopsided" versus their competitors.

I recommend this business book as truly a classic and easily one of the best that I have ever read. All you have to do is see my kindle's 59 highlighted passages and numerous notes which reside on an easily accessible web page which synchronizes them. Let's see the Nook or Sony Reader do that!

Different: Escaping the Competitive Herd Feature

• ISBN13: 9780307460851
• Condition: New
• Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

Different: Escaping the Competitive Herd Overview

Why trying to be the best … competing like crazy … makes you mediocre

Every few years a book—through a combination of the author’s unique voice, storytelling ability, wit, and insight—simply breaks the mold. Bill Bryson’s A Walk inthe Woods is one example. Richard Feynman’s “Surely You’re Joking, Mr. Feynman!” is another.
 
Now comes Youngme Moon’s Different, a bookfor “people who don’t read business books.” Actually, it’s more like a personal conversation with a friend who has thought deeply about how the world works … and who gets you to see that world in a completely new light.
 
If there is one strain of conventional wisdom pervading every company in every industry, it’s the absolute importance of “competing like crazy.” Youngme Moon’s message is simply “Get off this treadmill that’s taking you nowhere. Going tit for tat and adding features, augmentations, and gimmicks to beat the competition has the perverse result of making you like everyone else.” Different provides a highly original perspective on what it means to offer something that is meaningfully different—different in a manner that is both fundamental and comprehensive.
 
Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even “hostile,” almost daring you to buy what they are selling. The MINI Cooper was launched with fearless abandon: “Worried that this car is too small? Look here. It’s even smaller than you think.”
 
These are players that strike a genuine chord with even the most jaded consumers. In fact, almost every success story of the past two decades has been an exception to the rule. Simply go to your computer and compare AOL and Yahoo! with Google. The former pile on feature upon feature to their home pages, while Google is like an austere boutique, dominating a category filled with “extras.”
 
Different shows how to succeed in a world where conformity reigns…but exceptions rule.

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*** Product Information and Prices Stored: Oct 15, 2010 10:33:04