Macrowikinomics: Rebooting Business and the World

Macrowikinomics: Rebooting Business and the World Review

With the follow-up to the widely acclaimed Wikinomics Don Tapscott and Anthony D. Williams extend their discussion of networked collaboration to the macro-level. In the wake of the global financial crisis that has left much of the developed world with stagnated growth, the opportunities (and challenges) to be derived from mass collaboration need to be explored. Largely the product of an out-of-date, modern economic system, the global financial crisis has highlighted the problems facing the world in the early 21st Century. In Macrowikinomics, Tapscott and Williams look past the current situation and explore how mass collaboration on the global scale can solve many of our current problems.

Macrowikinomics explores many of the most pressing issues of today (and tomorrow), specifically: Green energy, Transportation, Education, Health Care, Media and Government. Transformation in the cultural, business and technology sectors are dramatically reshaping the ways that these problems are and need to be addressed moving forward. Following in the line of Wikinomics and Grown Up Digital, this book extends the discussion about how these shifting tides are affecting current structures and practices. In the face of these dramatically shifting conditions, new forms of interaction, management and operation are needed in order to spur further creativity, stability, equity and growth.

For Tapscott and Williams, these challenges can be addressed through emerging forms of networked collaboration. Promoting a world in which Collaboration, Openness, Sharing, Integrity and Interdependence are essential, this book points towards emerging ways of dealing with confounding problems. Harnessing the power of collective and global creativity will be necessary to break out of the ingenuity gap that threatens existing business and social structures.

The authors paint a largely optimistic view and provide examples of how this collective power can be harnessed to combat global and large-scale issues. It follows in the footsteps of Tapscott and Williams' previous works and extends the discussion to the macro and global levels. Unlike many other commentators, Tapscott and Williams do not bemoan the emergence of new forms of creativity and collaboration. Instead, they argue that these emerging dynamics can (and need to) be harnessed for the collective good. Such an optimistic and forward looking portrayal of the contemporary situation is refreshing as it does not discount the exciting changes that digital and networked technologies are facilitating. Although not revolutionary, this book does provide the basis for a roadmap forward.

This book should not be viewed as a definitive text on the future of networked collaboration. Instead, it is best understood as a pivotal contribution to this emerging scenario. Future work should delve further into the ways in which Collaboration, Openness, Sharing, Integrity and Interdependence can be facilitated. In particular, unpacking the web that is intellectual property rights in a balanced way will prove essential for the development of the collaborative future. As well, harnessing networked collaboration to create sustainable jobs, growth and development are also necessary.

By highlighting and describing the trends toward networked collaboration, Macrowikinomics is essential for understanding how our world is changing. Tapscott and Williams have provided a must read for anyone interested in where we are and where we might/should be going.

Macrowikinomics: Rebooting Business and the World Overview

In their 2007 bestseller, Wikinomics Don Tapscott and Anthony Williams showed the world how mass collaboration was changing the way businesses communicate, create value, and compete in the new global marketplace. Now, in the wake of the global financial crisis, the principles of wikinomics have become more powerful than ever.

Many of the institutions that have served us well for decades or centuries seem stuck in the past and unable to move forward. And yet, in every corner of the globe, a powerful new model of economic and social innovation is sweeping across all sectors-one where people with drive, passion, and expertise take advantage of new Web-based tools to get more involved in making the world more prosperous, just, and sustainable.

Tapscott and Williams show that in over a dozen fields-from finance to health care, science to education, the media to the environment-we have reached a historic turning point: cling to the old industrial-era paradigms or use collaborative innovation to revolutionize not only the way we work, but how we live, learn, create, govern, and care for one another. You'll meet innovators such as:

* An Iraq veteran whose start-up car company is "staffed" by over 4,500 competing designers and supplied by microfactories around the world
* A microlending community where 570,000 individuals help fund new ventures-from Angola to Vietnam
* An online community for people with life-altering diseases that also serves as a large-scale research project
* An astronomer who is mapping the universe with the help of 250,000 citizen scientists

Tapscott and Williams once again use original research to provide vivid new examples of organizations that are successfully embracing the principles of wikinomics to change the world.

Visit www.Macrowikinomics.com.

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