The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion Review
What motivates me to write is this quote from the "publishers' review: the authors "make poor analogies for someone looking to revitalize a corporation or present a compelling case for change to colleagues or an intransigent CEO. Professionals who already know that the Internet isn't just a phase will need more information than this book provides."
It seems to me the publishers are still a last century push company. This insensitivity is like being a parent of a dyslexic or highly functional autistic child, who is told his child is a retarded idiot. If we talk about recession, and if we hope the recession will pass and we will be happy as before, you must read this book. The "push" companies believe we can predict the future, we can plan resources being pushed wherever they want, and we can make money ad infinity as if the society is made of force-feeding geese. This is why most top five hundred companies are factories for meekness, people put up with jobs that make them chronically unhappy. They do what5 they are told to do, as if the company knows everything, and particularly the elites know everything. Here is quote from Betterness Manifesto that summarizes what this book says in essence:
"Work. You're worth something. Stop giving your talent away to organizations that misallocate it, underutilize it, and possibly even abuse it. If you're doing something meaningless, quit. Betterness can't happen if you're spending your life churning out toxic junk. It can only happen when more meaningful work is done. Find a company that's better. Better yet, start one. No, it's not easy. But here's the thing: over the next decade, the businesses that can't do better, the ones you're giving your talent away to, are to go extinct anyway. Cut the cord now, before the axe falls and cuts it for you."
You must read this book to understand why it is revolutionary and relieving the pain we are not crazy or sick felling miserable working for all these big stupid companies, just because we need the bi-weekly check. There are alternatives, I hope, no despair. Yet it is not a book for everyone. Sadly society moves ahead with only about 5% of the people doing something about it.
The power of pull is a litmus test to prove we are not sick, the illusion of freedom might become reality, work and happiness can be synonymous.
The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion Overview
In this revolutionary book, three doyens of the Internet age, whose path-breaking work has made headlines around the world, reveal the adjustments we must make if we take these changes seriously. In a world of increasing risk and opportunity, we must understand the importance of pull. Understood and used properly, the power of pull can draw out the best in people and institutions by connecting them in ways that increase understanding and effectiveness. Pull can turn uncertainty into opportunity, and enable small moves to achieve outsized impact.
Drawing on pioneering research, The Power of Pull shows how to apply its principles to unlock the hidden potential of individuals and organizations, and how to use it as a force for social change and the development of creative talent.
The authors explore how to use the power of pull to:
- Access new sources of information
- Attract likeminded individuals from around the world
- Shape serendipity to increase the likelihood of positive chance encounters
- Form creation spaces to drive you and your colleagues to new heights
- Transform your organization to adapt to the flow of knowledge
The Power of Pull is essential reading for entrepreneurs, managers, and anybody interested in understanding and harnessing the shifting forces of our networked world.
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